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U.S. won't allow more fungicide in orange juice: FDA

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(Reuters) - The U.S. health regulator on Thursday declined a request by orange juice producers to allow a higher tolerance of a banned fungicide in juice imports, a decision that will force Brazil to stop exporting concentrated orange juice to the United States.

Brazil, the world's top orange juice producer, will still be able to ship its U.S. customers orange juice that is not from concentrate, since that variety contains much smaller levels of carbendazim.

Brazil asked the U.S. Food and Drug Administration (FDA) to give it until June 2013 to eradicate carbendazim from its juice after the regulator began checking all imports in January for the chemical which it banned in 2009.

Carbendazim is illegal on citrus in the United States, but commonly used in Brazil, the world's top orange juice exporter, to combat mold on orange trees. It is permitted up to a limit in imports to the European Union, the main buyer of Brazil's juice.

The checks began after Coca Cola alerted the FDA when it discovered the chemical in laboratory tests.

Orange juice futures have been on a rollercoaster ride since the FDA began testing orange juice imports amid uncertainty over whether the United States would cut off supplies from Brazil, which provides about a tenth of U.S. orange juice.

The futures, traded at New York's ICE exchange, hit an all-time high on January 23 of $2.244 a lb but the benchmark March contract had retreated to $1.8505 per lb by Thursday.

Brazil's juice industry has continued exports to the United States since, but only in diluted not-from-concentrate form which meets FDA requirements for carbendazim content below 10 parts per billion (ppb), a virtually undetectable quantity.

"By the end of the year it is probable that things will be back to normal and we will be shipping concentrated juice to (the U.S.) again," an orange juice industry source told Reuters, declining to be named as he was not authorized to speak on the industry's behalf.

Brazil had requested the FDA distinguish between frozen concentrate and not-from-concentrate, meaning a 60 ppb carbendazim tolerance for the former since not-from-concentrate is diluted to about six times the volume of concentrate.

The FDA refused, saying its policy is to apply the 10 ppb limit on juice regardless of its concentration.

U.S. JUICE INDUSTRY TO BUY ELSEWHERE

The Juice Products Association of U.S.-based juice producers said in a statement it was "disappointed" by the FDA decision, since the Environmental Protection Agency declared carbendazim levels of up to 80 ppb posed no threat to human health.

It said it would have to seek supplies of juice from other producing countries.

"The United States cannot grow enough oranges to satisfy American consumer demand for orange juice and therefore juice processors must rely on orange juice concentrate from other countries to assure adequate supplies," it said.

The association had backed Brazil's call for imports of concentrate to be tested in the diluted form in which it is consumed.

In a 1,600 word statement, the FDA said it could not accept the requests Brazil's juice industry presented to it in writing on January 19, citing laws that it said prohibited it from making exceptions that would accommodate it.

"We recognize that the use in Brazil of a pesticide not authorized in the U.S. and FDA's detention of shipments bearing illegal residues has affected the orange juice market and has economic impacts," the response read.

"However these impacts do not warrant a change in FDA's enforcement ...," it concluded, adding that making an exception would create an unfair advantage over other food producers who have incurred costs to ensure their products meet FDA standards.

The FDA statement can be viewed at: here

About two-thirds of Brazil's juice shipments to the United States are already in not-from-concentrate, ready-to-drink form.

The Brazilian industry source said exporters would have to review supply contracts for concentrated juice with U.S.-based importers to switch to a not-from-concentrate product which is more expensive and bulkier to ship.

The European Union, where more than two thirds of Brazil's orange juice is shipped, applies a carbendazim tolerance of 200 ppb.


Canadian orange juice banned from U.S. amid fungicide fears

Posted by Flora Sawita Labels: , , , ,

The Food and Drug Administration has detained several shipments of imported orange juice to the United States after finding traces of an illegal fungicide.

The FDA said Friday it had detained about 11 percent of orange juice and orange juice concentrate imports from either Brazil or Canada since it started testing for the fungicide earlier this month.

The government says the juice is safe to drink but the fungicide, carbendazim, is not approved for use in the U.S., so any juice that contains small amounts of it must be detained.

It is used in other countries like Brazil - the top grower of orange juice which exports 10 per cent of the U.S.' supply - to combat mold on orange trees.

The FDA said Friday it had detained about 11 percent of orange juice and orange juice concentrate imports since it started testing for the fungicide earlier this month.

The agency detained nine of 80 total shipments at the border, while importers withdrew two additional shipments from import after learning of the FDA testing. 

Importers have 90 days to export or destroy the product once it is detained.

The government started testing for the chemical at the border after Atlanta-based Coca-Cola, which owns juice brands Minute Maid and Simply Orange, reported finding the chemical in its own juice and in competing juices. 


A spokesman for the Canadian Food Inspection Agency said Canada purchases orange juice products from other countries, including Brazil, and then exports it to the United States. 
No oranges are grown in Canada.

'Canadian exporters do purchase product from other countries where the carbendazim can be a factor,' said Rod Lister, a spokesman for the Canadian agency. 'One of the main suppliers of orange juice for export is Brazil.'

Test results released by the FDA showed the highest levels found were in a Jan. 4 shipment from Brazil.

That shipment contained up to 52 parts per billion of the fungicide, still far below the European Union's maximum residue level of 200 parts per billion. Most of the shipments detained had much lower amounts.

The U.S. government has not established an official maximum residue level for carbendazim in orange juice, but the Environmental Protection Agency has said a detailed risk assessment of carbendazim showed no risks at up to 80 parts per billion.

EPA officials have said they believe the real levels of concern are probably thousands of times higher.

Still, the FDA has said it will detain any orange juice imports that contain more than 10 parts per billion of the chemical. 

Amounts below that aren't detectable, agency officials said.

The agency is also testing samples from domestic manufacturers, but those results have not been released.

In a letter to the Juice Products Association this month, FDA official Nega Beru asked the industry to ensure that suppliers in Brazil, the world's largest orange producer, and other countries stop using the fungicide.

'If the agency identifies orange juice with carbendazim at levels that present a public health risk, it will alert the public and take the necessary action to ensure that the product is removed from the market,' he said.
The FDA's testing has created some volatility on the stock market in the past month. 

The price of orange juice has risen 9 percent since the FDA first announced the discovery of the fungicide Jan. 9 and went as high as $2.1995 per pound before falling back. 

Orange juice futures rose 4.3 cents, or 2.1 percent, on the news of the positive tests Friday and ended at $2.109 per pound on the New York commodities market.


Canadian orange juice banned from U.S. amid fungicide fears

Posted by Flora Sawita Labels: , , , ,

The Food and Drug Administration has detained several shipments of imported orange juice to the United States after finding traces of an illegal fungicide.

The FDA said Friday it had detained about 11 percent of orange juice and orange juice concentrate imports from either Brazil or Canada since it started testing for the fungicide earlier this month.

The government says the juice is safe to drink but the fungicide, carbendazim, is not approved for use in the U.S., so any juice that contains small amounts of it must be detained.

It is used in other countries like Brazil - the top grower of orange juice which exports 10 per cent of the U.S.' supply - to combat mold on orange trees.

The FDA said Friday it had detained about 11 percent of orange juice and orange juice concentrate imports since it started testing for the fungicide earlier this month.

The agency detained nine of 80 total shipments at the border, while importers withdrew two additional shipments from import after learning of the FDA testing. 

Importers have 90 days to export or destroy the product once it is detained.

The government started testing for the chemical at the border after Atlanta-based Coca-Cola, which owns juice brands Minute Maid and Simply Orange, reported finding the chemical in its own juice and in competing juices. 


A spokesman for the Canadian Food Inspection Agency said Canada purchases orange juice products from other countries, including Brazil, and then exports it to the United States. 
No oranges are grown in Canada.

'Canadian exporters do purchase product from other countries where the carbendazim can be a factor,' said Rod Lister, a spokesman for the Canadian agency. 'One of the main suppliers of orange juice for export is Brazil.'

Test results released by the FDA showed the highest levels found were in a Jan. 4 shipment from Brazil.

That shipment contained up to 52 parts per billion of the fungicide, still far below the European Union's maximum residue level of 200 parts per billion. Most of the shipments detained had much lower amounts.

The U.S. government has not established an official maximum residue level for carbendazim in orange juice, but the Environmental Protection Agency has said a detailed risk assessment of carbendazim showed no risks at up to 80 parts per billion.

EPA officials have said they believe the real levels of concern are probably thousands of times higher.

Still, the FDA has said it will detain any orange juice imports that contain more than 10 parts per billion of the chemical. 

Amounts below that aren't detectable, agency officials said.

The agency is also testing samples from domestic manufacturers, but those results have not been released.

In a letter to the Juice Products Association this month, FDA official Nega Beru asked the industry to ensure that suppliers in Brazil, the world's largest orange producer, and other countries stop using the fungicide.

'If the agency identifies orange juice with carbendazim at levels that present a public health risk, it will alert the public and take the necessary action to ensure that the product is removed from the market,' he said.
The FDA's testing has created some volatility on the stock market in the past month. 

The price of orange juice has risen 9 percent since the FDA first announced the discovery of the fungicide Jan. 9 and went as high as $2.1995 per pound before falling back. 

Orange juice futures rose 4.3 cents, or 2.1 percent, on the news of the positive tests Friday and ended at $2.109 per pound on the New York commodities market.


Pakistan: Kinnow export target unlikely to be achieved

Posted by Flora Sawita Labels: , , , , ,

The year 2012 may turn out to be a bleak year for Kinnow industry as the ambitious export target of 300,000 is unlikely to be achieved due to variety of reasons and uncertain political situation in the country.

While the growers are being affected by a number of issues and political responses to them seem to be slow and ineffective, expected exports to Indonesia are also looking unlikely to go ahead as the required political agreements have failed to take place due to instability in the country.

"It is time to pull the socks," said CEO Harvest Trading while talking to Business Recorder.

The government must come forward and help the citrus exporters by developing banking channels, exploring new markets and developing relations with the existing market buyers.

Export target for the year was an ambitious 300,000 tones, but according to all available indications it is unlikely to be achieved, he said.
Another serious issue is corruption, which has led to a bad reputation amongst buyers of Kinnow.

Customs officials have been known to steal containers of the fruit that are in the process of being exported.

This inevitably deters foreign investors considerably.
He said this seeming apathy of the authorities in dealing with the situation is unfortunate given that the main outcome of all this is set to cause damage to the national economy as the country loses out on exporting an iconic element of its produce and on the income of foreign currencies
This going season prices of our Kinnow are low in Saudi Arabia and UAE markets due to arrival of bulk containers.

The reasons for this are varied and include complete cessation of exports to Iran due to non issuance of required export documentation from the banks.

Iran is a considerable importer of the fruit, usually accounting for more than 50,000 tonnes per annum.
Ahmad Jawad further said that we cannot afford to export Kinnow every year in the four main markets only.

Japan may be good market for Pakistan Kinnow in the coming years with the expected volume of 50,000 to 60,000 ton, provided Pakistan Horticulture Development & Export Company (PHDEC) makes serious efforts to explore this market as we did in mangoes last year.

The planners need to realise that there are certain areas where the private sector cannot help exports grow.
We should learn from Chile, Holland and Thailand, which multiplied their horticulture exports within a few years, taking them to billions of dollars.

Given Pakistan's natural endowments - four seasons and fertile land - it is surprising that we cannot learn from their experience and increase exports to 20 to 30 per cent of domestic production, Jawad added

He also welcomed the statement of Ambassador of Indonesia, Mr.

Ishak Latuconsina to bring duty to zero tariff for Pakistani orange (Kinnow) which will be good push for this industry in future.

The CEO Harvest Tradings further emphasized it is time to start working on Pakistan's image building, counsellors should work as marketing managers and explore new markets, fully knowing about demand and quality of products as well as selling tactics used by Pakistan's competitors.


Pakistan: Kinnow export target unlikely to be achieved

Posted by Flora Sawita Labels: , , , , ,

The year 2012 may turn out to be a bleak year for Kinnow industry as the ambitious export target of 300,000 is unlikely to be achieved due to variety of reasons and uncertain political situation in the country.

While the growers are being affected by a number of issues and political responses to them seem to be slow and ineffective, expected exports to Indonesia are also looking unlikely to go ahead as the required political agreements have failed to take place due to instability in the country.

"It is time to pull the socks," said CEO Harvest Trading while talking to Business Recorder.

The government must come forward and help the citrus exporters by developing banking channels, exploring new markets and developing relations with the existing market buyers.

Export target for the year was an ambitious 300,000 tones, but according to all available indications it is unlikely to be achieved, he said.
Another serious issue is corruption, which has led to a bad reputation amongst buyers of Kinnow.

Customs officials have been known to steal containers of the fruit that are in the process of being exported.

This inevitably deters foreign investors considerably.
He said this seeming apathy of the authorities in dealing with the situation is unfortunate given that the main outcome of all this is set to cause damage to the national economy as the country loses out on exporting an iconic element of its produce and on the income of foreign currencies
This going season prices of our Kinnow are low in Saudi Arabia and UAE markets due to arrival of bulk containers.

The reasons for this are varied and include complete cessation of exports to Iran due to non issuance of required export documentation from the banks.

Iran is a considerable importer of the fruit, usually accounting for more than 50,000 tonnes per annum.
Ahmad Jawad further said that we cannot afford to export Kinnow every year in the four main markets only.

Japan may be good market for Pakistan Kinnow in the coming years with the expected volume of 50,000 to 60,000 ton, provided Pakistan Horticulture Development & Export Company (PHDEC) makes serious efforts to explore this market as we did in mangoes last year.

The planners need to realise that there are certain areas where the private sector cannot help exports grow.
We should learn from Chile, Holland and Thailand, which multiplied their horticulture exports within a few years, taking them to billions of dollars.

Given Pakistan's natural endowments - four seasons and fertile land - it is surprising that we cannot learn from their experience and increase exports to 20 to 30 per cent of domestic production, Jawad added

He also welcomed the statement of Ambassador of Indonesia, Mr.

Ishak Latuconsina to bring duty to zero tariff for Pakistani orange (Kinnow) which will be good push for this industry in future.

The CEO Harvest Tradings further emphasized it is time to start working on Pakistan's image building, counsellors should work as marketing managers and explore new markets, fully knowing about demand and quality of products as well as selling tactics used by Pakistan's competitors.


Orange juice safe, makers say

Posted by Flora Sawita Labels: , , , ,

By Zhou Wenting  

Beverage giants PepsiCo Inc and Coca-Cola Co have said the orange juice they sold in China is safe, after discovering an unapproved fungicide in products sold in the United States.

"Our imported juice is in compliance with all the national standards, and our products are 100 percent safe," Fan Zhimin, associate public relations director of PepsiCo Greater China, told China Daily on Monday.

Wang Lei, a public relations executive for Coca-Cola in Beijing, also said that company's orange juice in China is safe and the materials used to produce the juice meet the national standards.

Atlanta-based Coca-Cola notified US federal regulators in December of low levels of carbendazim, an unapproved fungicide, in its and its competitors' orange juice products. The juice was imported from Brazil. The news prompted US authorities to begin screening juice on supermarket shelves.

PepsiCo announced later that Tropicana, its orange juice product, was found to contain traces of the fungicide. That juice was also from Brazil.

The US Food and Drug Administration and the Environmental Protection Agency have said orange juice with low levels of the fungicide is not a safety risk, US media reported.

"Orange juice containing extremely small amount of the fungicide will not cause health hazards," Coca-Cola China said in a statement on its website on Jan 12.

Minute Maid, the orange juice made by the company, tops the sales of juice beverages in China, according to industry statistics.

Carbendazim is a farm chemical widely used in some countries and applied to agricultural products, including cereals, vegetables and fruits. The reason the incident came under the spotlight is that the fungicide, which is accepted in some countries, including Brazil, is banned in the US, according to agricultural experts.

"The fungicide has a low level of toxicity, and we don't have a conclusion on whether it is harmful to people's health. Juice with a micro-scale of its residue is safe to drink," said Zhou Changyong, director of the Citrus Research Institute under the Chinese Academy of Agricultural Sciences.

Jiao Bining, an official of the Ministry of Agriculture, said the amount detected in the juice lies well within China's standards.

China allows a maximum of 0.5 milligram of carbendazim residue per kg of citrus fruit, equals 500 ppb (parts per billion). The limit in the US is 80 ppb.

But food manufacturers must carry out strict checks of materials from suppliers to avoid chemical perils, said Dong Jinshi, executive vice-president of the International Food Packaging Association.

Orange juice safe, makers say

Posted by Flora Sawita Labels: , , , ,

By Zhou Wenting  

Beverage giants PepsiCo Inc and Coca-Cola Co have said the orange juice they sold in China is safe, after discovering an unapproved fungicide in products sold in the United States.

"Our imported juice is in compliance with all the national standards, and our products are 100 percent safe," Fan Zhimin, associate public relations director of PepsiCo Greater China, told China Daily on Monday.

Wang Lei, a public relations executive for Coca-Cola in Beijing, also said that company's orange juice in China is safe and the materials used to produce the juice meet the national standards.

Atlanta-based Coca-Cola notified US federal regulators in December of low levels of carbendazim, an unapproved fungicide, in its and its competitors' orange juice products. The juice was imported from Brazil. The news prompted US authorities to begin screening juice on supermarket shelves.

PepsiCo announced later that Tropicana, its orange juice product, was found to contain traces of the fungicide. That juice was also from Brazil.

The US Food and Drug Administration and the Environmental Protection Agency have said orange juice with low levels of the fungicide is not a safety risk, US media reported.

"Orange juice containing extremely small amount of the fungicide will not cause health hazards," Coca-Cola China said in a statement on its website on Jan 12.

Minute Maid, the orange juice made by the company, tops the sales of juice beverages in China, according to industry statistics.

Carbendazim is a farm chemical widely used in some countries and applied to agricultural products, including cereals, vegetables and fruits. The reason the incident came under the spotlight is that the fungicide, which is accepted in some countries, including Brazil, is banned in the US, according to agricultural experts.

"The fungicide has a low level of toxicity, and we don't have a conclusion on whether it is harmful to people's health. Juice with a micro-scale of its residue is safe to drink," said Zhou Changyong, director of the Citrus Research Institute under the Chinese Academy of Agricultural Sciences.

Jiao Bining, an official of the Ministry of Agriculture, said the amount detected in the juice lies well within China's standards.

China allows a maximum of 0.5 milligram of carbendazim residue per kg of citrus fruit, equals 500 ppb (parts per billion). The limit in the US is 80 ppb.

But food manufacturers must carry out strict checks of materials from suppliers to avoid chemical perils, said Dong Jinshi, executive vice-president of the International Food Packaging Association.

Italian citrus fruit production to go up

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(Fresh Plaza) Marketing year 2011/2012 Italian citrus fruit production is forecast to reach 3.6 MMT, up 11 percent from the previous year.  This forecast anticipates a 16-percent increase in orange production to 2.3 MMT, a 7-percent increase in lemons, and little increase (3 percent) in the production of easy peelers.

Citrus is largely cultivated in southern Italy (Sicily, Calabria, Apulia, Basilicata, Sardinia, Campania) and to a minor extent in some areas of few central (Tuscany and Latium) and northern (Liguria) Italy. During the last 10 years, total citrus area has slightly declined mainly due to farmers abandoning the orchards or replacing citrus with more profitable crops, particularly in Sicily. Even so, there has been an increase in clementines area, little change in grapefruit area, and a decrease
in other species.

In the last decades, Italian citrus producers have been losing competitiveness on both the foreign and domestic markets. Lack of organization, small farm size, increasing input costs, and strong competition from other Mediterranean countries, such as Spain, Egypt, and Turkey, have gradually eroded the Italian share of the world, EU, and domestic markets. Moreover, the Citrus Tristeza Virus (CTV) has increasingly spread over the south of Italy forcing many farmers to replace their
orchards with new resistant varieties.

MY 2011/12 Italian citrus fruit production is forecast to reach 3.6 MMT, up 11 percent from previous year. The forecast anticipates a 16-percent increase in orange production to 2.3 MMT, a 7-percent increase in lemons, and little increase (3 percent) in the production of easy peelers.



Italy produces around 4 percent of the world’s orange crop and 37 percent of EU-27’s production. A large part of Italian orange production consists of the “blood” varieties, planted chiefly in Sicily and Calabria and used mainly for fresh consumption. The main orange varieties cultivated in Italy: Pigmented (red) oranges: Tarocco (T.comune, T.galici, T.gallo, T.scirè, T.nucellare etc.), Moro (M.comune or M.nucellare), Sanguinello (S. moscato cuscunà and S. moscato nucellare), Sanguigno; Blond oranges: Ovale or Calabrese and Biondo comune; and Navel oranges: Navelina, Washington navel.

Moreover, two specific varieties are traded as EU recognized Geographical Indications: the Ribera Orange variety (blond) is a PDO (Protected Designation of Origin) while the blood orange is a PGI (Protected Geographical Indication).

MY 2011/12 Italian orange production is expected to be at about 2.3 MMT, close to the 2009 harvest and significantly higher (+16 percent) than the previous year. According to industry estimates, the crop in Sicily and Calabria (the two main Italian producing regions) will be abundant due to rotational bearing, which creates wide cyclical swings in yields. In fact, MY 2011/12 is a higher quantity year in this cycle. Moreover, experts report the quality to be good due to high brix degree levels and to lack of disease and insect damage. Fruit size is significantly lower for oranges harvested from November to January due to higher yields and to the drought that hit Italy over the summer. However, abundant rains occurred in late October and November will likely positively affect the fruit size of varieties harvested from February on. As for the beginning of MY 2011/12, the size of almost 80 percent of the production is below the 76 mm size and farm gate price fluctuates around 0.2 €/kg (larger sizes are sold at 0.30-0.35 €/kg). Farmers will likely try to sell part of this small-size production through targeted campaigns in foreign markets. However, a large portion of this crop will be destined to the processing industry. According to estimates, around 400,000 MT of oranges will be processed in MY 2011/12. The cultivated area is not expected to decrease substantially. 

Despite every year around 5 percent of the farms cultivating oranges shift to other crops or abandon the fields, other farms are trying to invest their private capital in new innovative and advanced orchards – by planting fruit root stocks tolerant of tristeza, increasing in the mechanization, adopting micro-irrigation, sub-irrigation and fertigation, and so on) to compete with international competitors.

Italian citrus fruit production to go up

Posted by Flora Sawita Labels: , ,




(Fresh Plaza) Marketing year 2011/2012 Italian citrus fruit production is forecast to reach 3.6 MMT, up 11 percent from the previous year.  This forecast anticipates a 16-percent increase in orange production to 2.3 MMT, a 7-percent increase in lemons, and little increase (3 percent) in the production of easy peelers.

Citrus is largely cultivated in southern Italy (Sicily, Calabria, Apulia, Basilicata, Sardinia, Campania) and to a minor extent in some areas of few central (Tuscany and Latium) and northern (Liguria) Italy. During the last 10 years, total citrus area has slightly declined mainly due to farmers abandoning the orchards or replacing citrus with more profitable crops, particularly in Sicily. Even so, there has been an increase in clementines area, little change in grapefruit area, and a decrease
in other species.

In the last decades, Italian citrus producers have been losing competitiveness on both the foreign and domestic markets. Lack of organization, small farm size, increasing input costs, and strong competition from other Mediterranean countries, such as Spain, Egypt, and Turkey, have gradually eroded the Italian share of the world, EU, and domestic markets. Moreover, the Citrus Tristeza Virus (CTV) has increasingly spread over the south of Italy forcing many farmers to replace their
orchards with new resistant varieties.

MY 2011/12 Italian citrus fruit production is forecast to reach 3.6 MMT, up 11 percent from previous year. The forecast anticipates a 16-percent increase in orange production to 2.3 MMT, a 7-percent increase in lemons, and little increase (3 percent) in the production of easy peelers.



Italy produces around 4 percent of the world’s orange crop and 37 percent of EU-27’s production. A large part of Italian orange production consists of the “blood” varieties, planted chiefly in Sicily and Calabria and used mainly for fresh consumption. The main orange varieties cultivated in Italy: Pigmented (red) oranges: Tarocco (T.comune, T.galici, T.gallo, T.scirè, T.nucellare etc.), Moro (M.comune or M.nucellare), Sanguinello (S. moscato cuscunà and S. moscato nucellare), Sanguigno; Blond oranges: Ovale or Calabrese and Biondo comune; and Navel oranges: Navelina, Washington navel.

Moreover, two specific varieties are traded as EU recognized Geographical Indications: the Ribera Orange variety (blond) is a PDO (Protected Designation of Origin) while the blood orange is a PGI (Protected Geographical Indication).

MY 2011/12 Italian orange production is expected to be at about 2.3 MMT, close to the 2009 harvest and significantly higher (+16 percent) than the previous year. According to industry estimates, the crop in Sicily and Calabria (the two main Italian producing regions) will be abundant due to rotational bearing, which creates wide cyclical swings in yields. In fact, MY 2011/12 is a higher quantity year in this cycle. Moreover, experts report the quality to be good due to high brix degree levels and to lack of disease and insect damage. Fruit size is significantly lower for oranges harvested from November to January due to higher yields and to the drought that hit Italy over the summer. However, abundant rains occurred in late October and November will likely positively affect the fruit size of varieties harvested from February on. As for the beginning of MY 2011/12, the size of almost 80 percent of the production is below the 76 mm size and farm gate price fluctuates around 0.2 €/kg (larger sizes are sold at 0.30-0.35 €/kg). Farmers will likely try to sell part of this small-size production through targeted campaigns in foreign markets. However, a large portion of this crop will be destined to the processing industry. According to estimates, around 400,000 MT of oranges will be processed in MY 2011/12. The cultivated area is not expected to decrease substantially. 

Despite every year around 5 percent of the farms cultivating oranges shift to other crops or abandon the fields, other farms are trying to invest their private capital in new innovative and advanced orchards – by planting fruit root stocks tolerant of tristeza, increasing in the mechanization, adopting micro-irrigation, sub-irrigation and fertigation, and so on) to compete with international competitors.

Experts link kinnow industry growth with removal of middlemen

Posted by Flora Sawita Labels: , , , , ,


Horticulture experts have linked growth of the kinnow industry to the removal of middleman saying that exports of the citrus fruit could be enhanced manifold provided the farmers are provided direct benefit.

At present Pakistan is among the top 10 citrus growing countries in the world and the world export market for horticulture products is about $80 billion, in which Pakistan's share is not up to mark.

The kinnow exports reached to $100 million in the fiscal year 2010-11," Chief Executive Officer Harvest Tradings Ahmad Jawad said adding that the exports could be enhanced by strengthening input from farmers.

"The exports can be increased further if all the stake holders remove the role of middleman and strengthen the farmer input who is the real stakeholder of this emerging industry," Jawad told APP.

Giving details about the citrus exports, Ahmad Jawad said about 200,000 metric tones of kinnow were exported during 2005-06, showing more than a 100 percent increment over the previous year's exports.

In 2008-09, the kinnow exports were recorded at 177 million kilograms that climbed to 361 million kgs in 2009-10 earning $45.5 million in 2008-09 and $97.8 million in 2009-10.

The exports reached to $100 million in 2010-11, Jawad added.

Kinnow is known as a special variety of citrus fruit and due to unique climatic conditions it is grown in Pakistan, he said adding it has tremendous potential of export to many countries.
The CEO Harvest Tradings said so far Kinnow has already been introduced in more than 25 countries of the world adding its exports can further be increased by manifold if modern marketing techniques are applied.

The fruit is among the main exportable horticulture commodities from Pakistan.

Annual production of citrus on an average is estimated about 2 million-ton, of which 90 percent are kinnow, and export also reached to 360,625 tonnes.
Pakistan exports to Gulf States, Saudi Arabia, Philippines, Sri Lanka, Afghanistan and CIS that are been supposed as traditional markets from many years.

East Europe, Iran, Indonesia and China are emerging markets, he said adding the export to Russian Federation reached 31,000 tonnes, Ukraine 5,000 tonnes and Iran 22,000 tonnes.
The World Trade Organisation (WTO) requirements of exports urge for strict compliance with international quality and health safety standards.

WTO also required best agricultural practices and dedicated production for specific markets both in terms of timely availability in particular tastes, size and colour.

"Therefore, the producers and processors need to upgrade their capacities and facilities to produce fruits of international standard, which is essential," Jawad added.
He said that the tax relief and other support measures announced by the government over the past years in support of the horticulture crop production and agro industry development would also help to improve the competitiveness of the product and would fetch better prices but needs to continue.

He said that the government should declare horticulture as a priority sector and make efforts to improve the value chain and identifying new markets.

The provision of effective infrastructure such as dry ports, export zones, transportation hubs, etc is essential for the export growth, he said adding cold storage facilities are also basic need for cost effective marketing of perishable products, as they reduce post harvest losses and minimised health risks.

Cold storage facilities increase the shelf life of the product to make products available for longer time at selling stores.

Copyright Associated Press of Pakistan, 2011

Experts link kinnow industry growth with removal of middlemen

Posted by Flora Sawita Labels: , , , , ,


Horticulture experts have linked growth of the kinnow industry to the removal of middleman saying that exports of the citrus fruit could be enhanced manifold provided the farmers are provided direct benefit.

At present Pakistan is among the top 10 citrus growing countries in the world and the world export market for horticulture products is about $80 billion, in which Pakistan's share is not up to mark.

The kinnow exports reached to $100 million in the fiscal year 2010-11," Chief Executive Officer Harvest Tradings Ahmad Jawad said adding that the exports could be enhanced by strengthening input from farmers.

"The exports can be increased further if all the stake holders remove the role of middleman and strengthen the farmer input who is the real stakeholder of this emerging industry," Jawad told APP.

Giving details about the citrus exports, Ahmad Jawad said about 200,000 metric tones of kinnow were exported during 2005-06, showing more than a 100 percent increment over the previous year's exports.

In 2008-09, the kinnow exports were recorded at 177 million kilograms that climbed to 361 million kgs in 2009-10 earning $45.5 million in 2008-09 and $97.8 million in 2009-10.

The exports reached to $100 million in 2010-11, Jawad added.

Kinnow is known as a special variety of citrus fruit and due to unique climatic conditions it is grown in Pakistan, he said adding it has tremendous potential of export to many countries.
The CEO Harvest Tradings said so far Kinnow has already been introduced in more than 25 countries of the world adding its exports can further be increased by manifold if modern marketing techniques are applied.

The fruit is among the main exportable horticulture commodities from Pakistan.

Annual production of citrus on an average is estimated about 2 million-ton, of which 90 percent are kinnow, and export also reached to 360,625 tonnes.
Pakistan exports to Gulf States, Saudi Arabia, Philippines, Sri Lanka, Afghanistan and CIS that are been supposed as traditional markets from many years.

East Europe, Iran, Indonesia and China are emerging markets, he said adding the export to Russian Federation reached 31,000 tonnes, Ukraine 5,000 tonnes and Iran 22,000 tonnes.
The World Trade Organisation (WTO) requirements of exports urge for strict compliance with international quality and health safety standards.

WTO also required best agricultural practices and dedicated production for specific markets both in terms of timely availability in particular tastes, size and colour.

"Therefore, the producers and processors need to upgrade their capacities and facilities to produce fruits of international standard, which is essential," Jawad added.
He said that the tax relief and other support measures announced by the government over the past years in support of the horticulture crop production and agro industry development would also help to improve the competitiveness of the product and would fetch better prices but needs to continue.

He said that the government should declare horticulture as a priority sector and make efforts to improve the value chain and identifying new markets.

The provision of effective infrastructure such as dry ports, export zones, transportation hubs, etc is essential for the export growth, he said adding cold storage facilities are also basic need for cost effective marketing of perishable products, as they reduce post harvest losses and minimised health risks.

Cold storage facilities increase the shelf life of the product to make products available for longer time at selling stores.

Copyright Associated Press of Pakistan, 2011

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