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Pakistan: Kinnow export target unlikely to be achieved

Posted by Flora Sawita Labels: , , , , ,

The year 2012 may turn out to be a bleak year for Kinnow industry as the ambitious export target of 300,000 is unlikely to be achieved due to variety of reasons and uncertain political situation in the country.

While the growers are being affected by a number of issues and political responses to them seem to be slow and ineffective, expected exports to Indonesia are also looking unlikely to go ahead as the required political agreements have failed to take place due to instability in the country.

"It is time to pull the socks," said CEO Harvest Trading while talking to Business Recorder.

The government must come forward and help the citrus exporters by developing banking channels, exploring new markets and developing relations with the existing market buyers.

Export target for the year was an ambitious 300,000 tones, but according to all available indications it is unlikely to be achieved, he said.
Another serious issue is corruption, which has led to a bad reputation amongst buyers of Kinnow.

Customs officials have been known to steal containers of the fruit that are in the process of being exported.

This inevitably deters foreign investors considerably.
He said this seeming apathy of the authorities in dealing with the situation is unfortunate given that the main outcome of all this is set to cause damage to the national economy as the country loses out on exporting an iconic element of its produce and on the income of foreign currencies
This going season prices of our Kinnow are low in Saudi Arabia and UAE markets due to arrival of bulk containers.

The reasons for this are varied and include complete cessation of exports to Iran due to non issuance of required export documentation from the banks.

Iran is a considerable importer of the fruit, usually accounting for more than 50,000 tonnes per annum.
Ahmad Jawad further said that we cannot afford to export Kinnow every year in the four main markets only.

Japan may be good market for Pakistan Kinnow in the coming years with the expected volume of 50,000 to 60,000 ton, provided Pakistan Horticulture Development & Export Company (PHDEC) makes serious efforts to explore this market as we did in mangoes last year.

The planners need to realise that there are certain areas where the private sector cannot help exports grow.
We should learn from Chile, Holland and Thailand, which multiplied their horticulture exports within a few years, taking them to billions of dollars.

Given Pakistan's natural endowments - four seasons and fertile land - it is surprising that we cannot learn from their experience and increase exports to 20 to 30 per cent of domestic production, Jawad added

He also welcomed the statement of Ambassador of Indonesia, Mr.

Ishak Latuconsina to bring duty to zero tariff for Pakistani orange (Kinnow) which will be good push for this industry in future.

The CEO Harvest Tradings further emphasized it is time to start working on Pakistan's image building, counsellors should work as marketing managers and explore new markets, fully knowing about demand and quality of products as well as selling tactics used by Pakistan's competitors.


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Pakistan: Kinnow export target unlikely to be achieved

Posted by Flora Sawita Labels: , , , , ,

The year 2012 may turn out to be a bleak year for Kinnow industry as the ambitious export target of 300,000 is unlikely to be achieved due to variety of reasons and uncertain political situation in the country.

While the growers are being affected by a number of issues and political responses to them seem to be slow and ineffective, expected exports to Indonesia are also looking unlikely to go ahead as the required political agreements have failed to take place due to instability in the country.

"It is time to pull the socks," said CEO Harvest Trading while talking to Business Recorder.

The government must come forward and help the citrus exporters by developing banking channels, exploring new markets and developing relations with the existing market buyers.

Export target for the year was an ambitious 300,000 tones, but according to all available indications it is unlikely to be achieved, he said.
Another serious issue is corruption, which has led to a bad reputation amongst buyers of Kinnow.

Customs officials have been known to steal containers of the fruit that are in the process of being exported.

This inevitably deters foreign investors considerably.
He said this seeming apathy of the authorities in dealing with the situation is unfortunate given that the main outcome of all this is set to cause damage to the national economy as the country loses out on exporting an iconic element of its produce and on the income of foreign currencies
This going season prices of our Kinnow are low in Saudi Arabia and UAE markets due to arrival of bulk containers.

The reasons for this are varied and include complete cessation of exports to Iran due to non issuance of required export documentation from the banks.

Iran is a considerable importer of the fruit, usually accounting for more than 50,000 tonnes per annum.
Ahmad Jawad further said that we cannot afford to export Kinnow every year in the four main markets only.

Japan may be good market for Pakistan Kinnow in the coming years with the expected volume of 50,000 to 60,000 ton, provided Pakistan Horticulture Development & Export Company (PHDEC) makes serious efforts to explore this market as we did in mangoes last year.

The planners need to realise that there are certain areas where the private sector cannot help exports grow.
We should learn from Chile, Holland and Thailand, which multiplied their horticulture exports within a few years, taking them to billions of dollars.

Given Pakistan's natural endowments - four seasons and fertile land - it is surprising that we cannot learn from their experience and increase exports to 20 to 30 per cent of domestic production, Jawad added

He also welcomed the statement of Ambassador of Indonesia, Mr.

Ishak Latuconsina to bring duty to zero tariff for Pakistani orange (Kinnow) which will be good push for this industry in future.

The CEO Harvest Tradings further emphasized it is time to start working on Pakistan's image building, counsellors should work as marketing managers and explore new markets, fully knowing about demand and quality of products as well as selling tactics used by Pakistan's competitors.


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Italian citrus fruit production to go up

Posted by Flora Sawita Labels: , ,




(Fresh Plaza) Marketing year 2011/2012 Italian citrus fruit production is forecast to reach 3.6 MMT, up 11 percent from the previous year.  This forecast anticipates a 16-percent increase in orange production to 2.3 MMT, a 7-percent increase in lemons, and little increase (3 percent) in the production of easy peelers.

Citrus is largely cultivated in southern Italy (Sicily, Calabria, Apulia, Basilicata, Sardinia, Campania) and to a minor extent in some areas of few central (Tuscany and Latium) and northern (Liguria) Italy. During the last 10 years, total citrus area has slightly declined mainly due to farmers abandoning the orchards or replacing citrus with more profitable crops, particularly in Sicily. Even so, there has been an increase in clementines area, little change in grapefruit area, and a decrease
in other species.

In the last decades, Italian citrus producers have been losing competitiveness on both the foreign and domestic markets. Lack of organization, small farm size, increasing input costs, and strong competition from other Mediterranean countries, such as Spain, Egypt, and Turkey, have gradually eroded the Italian share of the world, EU, and domestic markets. Moreover, the Citrus Tristeza Virus (CTV) has increasingly spread over the south of Italy forcing many farmers to replace their
orchards with new resistant varieties.

MY 2011/12 Italian citrus fruit production is forecast to reach 3.6 MMT, up 11 percent from previous year. The forecast anticipates a 16-percent increase in orange production to 2.3 MMT, a 7-percent increase in lemons, and little increase (3 percent) in the production of easy peelers.



Italy produces around 4 percent of the world’s orange crop and 37 percent of EU-27’s production. A large part of Italian orange production consists of the “blood” varieties, planted chiefly in Sicily and Calabria and used mainly for fresh consumption. The main orange varieties cultivated in Italy: Pigmented (red) oranges: Tarocco (T.comune, T.galici, T.gallo, T.scirè, T.nucellare etc.), Moro (M.comune or M.nucellare), Sanguinello (S. moscato cuscunà and S. moscato nucellare), Sanguigno; Blond oranges: Ovale or Calabrese and Biondo comune; and Navel oranges: Navelina, Washington navel.

Moreover, two specific varieties are traded as EU recognized Geographical Indications: the Ribera Orange variety (blond) is a PDO (Protected Designation of Origin) while the blood orange is a PGI (Protected Geographical Indication).

MY 2011/12 Italian orange production is expected to be at about 2.3 MMT, close to the 2009 harvest and significantly higher (+16 percent) than the previous year. According to industry estimates, the crop in Sicily and Calabria (the two main Italian producing regions) will be abundant due to rotational bearing, which creates wide cyclical swings in yields. In fact, MY 2011/12 is a higher quantity year in this cycle. Moreover, experts report the quality to be good due to high brix degree levels and to lack of disease and insect damage. Fruit size is significantly lower for oranges harvested from November to January due to higher yields and to the drought that hit Italy over the summer. However, abundant rains occurred in late October and November will likely positively affect the fruit size of varieties harvested from February on. As for the beginning of MY 2011/12, the size of almost 80 percent of the production is below the 76 mm size and farm gate price fluctuates around 0.2 €/kg (larger sizes are sold at 0.30-0.35 €/kg). Farmers will likely try to sell part of this small-size production through targeted campaigns in foreign markets. However, a large portion of this crop will be destined to the processing industry. According to estimates, around 400,000 MT of oranges will be processed in MY 2011/12. The cultivated area is not expected to decrease substantially. 

Despite every year around 5 percent of the farms cultivating oranges shift to other crops or abandon the fields, other farms are trying to invest their private capital in new innovative and advanced orchards – by planting fruit root stocks tolerant of tristeza, increasing in the mechanization, adopting micro-irrigation, sub-irrigation and fertigation, and so on) to compete with international competitors.

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Italian citrus fruit production to go up

Posted by Flora Sawita Labels: , ,




(Fresh Plaza) Marketing year 2011/2012 Italian citrus fruit production is forecast to reach 3.6 MMT, up 11 percent from the previous year.  This forecast anticipates a 16-percent increase in orange production to 2.3 MMT, a 7-percent increase in lemons, and little increase (3 percent) in the production of easy peelers.

Citrus is largely cultivated in southern Italy (Sicily, Calabria, Apulia, Basilicata, Sardinia, Campania) and to a minor extent in some areas of few central (Tuscany and Latium) and northern (Liguria) Italy. During the last 10 years, total citrus area has slightly declined mainly due to farmers abandoning the orchards or replacing citrus with more profitable crops, particularly in Sicily. Even so, there has been an increase in clementines area, little change in grapefruit area, and a decrease
in other species.

In the last decades, Italian citrus producers have been losing competitiveness on both the foreign and domestic markets. Lack of organization, small farm size, increasing input costs, and strong competition from other Mediterranean countries, such as Spain, Egypt, and Turkey, have gradually eroded the Italian share of the world, EU, and domestic markets. Moreover, the Citrus Tristeza Virus (CTV) has increasingly spread over the south of Italy forcing many farmers to replace their
orchards with new resistant varieties.

MY 2011/12 Italian citrus fruit production is forecast to reach 3.6 MMT, up 11 percent from previous year. The forecast anticipates a 16-percent increase in orange production to 2.3 MMT, a 7-percent increase in lemons, and little increase (3 percent) in the production of easy peelers.



Italy produces around 4 percent of the world’s orange crop and 37 percent of EU-27’s production. A large part of Italian orange production consists of the “blood” varieties, planted chiefly in Sicily and Calabria and used mainly for fresh consumption. The main orange varieties cultivated in Italy: Pigmented (red) oranges: Tarocco (T.comune, T.galici, T.gallo, T.scirè, T.nucellare etc.), Moro (M.comune or M.nucellare), Sanguinello (S. moscato cuscunà and S. moscato nucellare), Sanguigno; Blond oranges: Ovale or Calabrese and Biondo comune; and Navel oranges: Navelina, Washington navel.

Moreover, two specific varieties are traded as EU recognized Geographical Indications: the Ribera Orange variety (blond) is a PDO (Protected Designation of Origin) while the blood orange is a PGI (Protected Geographical Indication).

MY 2011/12 Italian orange production is expected to be at about 2.3 MMT, close to the 2009 harvest and significantly higher (+16 percent) than the previous year. According to industry estimates, the crop in Sicily and Calabria (the two main Italian producing regions) will be abundant due to rotational bearing, which creates wide cyclical swings in yields. In fact, MY 2011/12 is a higher quantity year in this cycle. Moreover, experts report the quality to be good due to high brix degree levels and to lack of disease and insect damage. Fruit size is significantly lower for oranges harvested from November to January due to higher yields and to the drought that hit Italy over the summer. However, abundant rains occurred in late October and November will likely positively affect the fruit size of varieties harvested from February on. As for the beginning of MY 2011/12, the size of almost 80 percent of the production is below the 76 mm size and farm gate price fluctuates around 0.2 €/kg (larger sizes are sold at 0.30-0.35 €/kg). Farmers will likely try to sell part of this small-size production through targeted campaigns in foreign markets. However, a large portion of this crop will be destined to the processing industry. According to estimates, around 400,000 MT of oranges will be processed in MY 2011/12. The cultivated area is not expected to decrease substantially. 

Despite every year around 5 percent of the farms cultivating oranges shift to other crops or abandon the fields, other farms are trying to invest their private capital in new innovative and advanced orchards – by planting fruit root stocks tolerant of tristeza, increasing in the mechanization, adopting micro-irrigation, sub-irrigation and fertigation, and so on) to compete with international competitors.

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Citrus farmers face another cold spell

Posted by Flora Sawita Labels: ,



(THE RECORDER) Possibly the coldest temperatures of the year — tonight through the weekend — cannot be welcomed news for area citrus growers who have been combating dangerously low temperatures nearly the entire month of December.

A freeze watch is in effect for tonight and Friday night, Gary Sanger, a meteorologist with the National Weather Service in Hanford said Wednesday. He said lows in the low- to mid-20s are expected, possibly the coldest nights of the year.

Temperatures in citrus groves below 28 degrees for more than four hours can cause serious damage to the fruit. So far, most growers have escaped damaged as lows have been around 25 to 29 degrees, but higher in groves where there are frost protection methods available.

Growers said they can raise the temperature in a grove 2 to 4 degrees depending on conditions by running water and wind machines, which most have been able to do so far this winter.

Typically, the last two weeks of December are the coldest nights of the year and it looks like 2011 will be no different.

“It will be bitterly cold Friday and Saturday (mornings),” said Sanger. The predicted low for Porterville is 29 Friday morning and 28 Saturday morning. It is expected to be a couple of degrees warmer Christmas morning and warmer next week.

Sanger cautioned conditions are there for potentially colder temps than prerdicted.

He said homeowner and pet owners should take steps now to protect their pipes, plants and pets.

Daytime highs will be in the mid-50s and there is a chance of fog through the weekend.

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Citrus farmers face another cold spell

Posted by Flora Sawita Labels: ,



(THE RECORDER) Possibly the coldest temperatures of the year — tonight through the weekend — cannot be welcomed news for area citrus growers who have been combating dangerously low temperatures nearly the entire month of December.

A freeze watch is in effect for tonight and Friday night, Gary Sanger, a meteorologist with the National Weather Service in Hanford said Wednesday. He said lows in the low- to mid-20s are expected, possibly the coldest nights of the year.

Temperatures in citrus groves below 28 degrees for more than four hours can cause serious damage to the fruit. So far, most growers have escaped damaged as lows have been around 25 to 29 degrees, but higher in groves where there are frost protection methods available.

Growers said they can raise the temperature in a grove 2 to 4 degrees depending on conditions by running water and wind machines, which most have been able to do so far this winter.

Typically, the last two weeks of December are the coldest nights of the year and it looks like 2011 will be no different.

“It will be bitterly cold Friday and Saturday (mornings),” said Sanger. The predicted low for Porterville is 29 Friday morning and 28 Saturday morning. It is expected to be a couple of degrees warmer Christmas morning and warmer next week.

Sanger cautioned conditions are there for potentially colder temps than prerdicted.

He said homeowner and pet owners should take steps now to protect their pipes, plants and pets.

Daytime highs will be in the mid-50s and there is a chance of fog through the weekend.

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Experts link kinnow industry growth with removal of middlemen

Posted by Flora Sawita Labels: , , , , ,


Horticulture experts have linked growth of the kinnow industry to the removal of middleman saying that exports of the citrus fruit could be enhanced manifold provided the farmers are provided direct benefit.

At present Pakistan is among the top 10 citrus growing countries in the world and the world export market for horticulture products is about $80 billion, in which Pakistan's share is not up to mark.

The kinnow exports reached to $100 million in the fiscal year 2010-11," Chief Executive Officer Harvest Tradings Ahmad Jawad said adding that the exports could be enhanced by strengthening input from farmers.

"The exports can be increased further if all the stake holders remove the role of middleman and strengthen the farmer input who is the real stakeholder of this emerging industry," Jawad told APP.

Giving details about the citrus exports, Ahmad Jawad said about 200,000 metric tones of kinnow were exported during 2005-06, showing more than a 100 percent increment over the previous year's exports.

In 2008-09, the kinnow exports were recorded at 177 million kilograms that climbed to 361 million kgs in 2009-10 earning $45.5 million in 2008-09 and $97.8 million in 2009-10.

The exports reached to $100 million in 2010-11, Jawad added.

Kinnow is known as a special variety of citrus fruit and due to unique climatic conditions it is grown in Pakistan, he said adding it has tremendous potential of export to many countries.
The CEO Harvest Tradings said so far Kinnow has already been introduced in more than 25 countries of the world adding its exports can further be increased by manifold if modern marketing techniques are applied.

The fruit is among the main exportable horticulture commodities from Pakistan.

Annual production of citrus on an average is estimated about 2 million-ton, of which 90 percent are kinnow, and export also reached to 360,625 tonnes.
Pakistan exports to Gulf States, Saudi Arabia, Philippines, Sri Lanka, Afghanistan and CIS that are been supposed as traditional markets from many years.

East Europe, Iran, Indonesia and China are emerging markets, he said adding the export to Russian Federation reached 31,000 tonnes, Ukraine 5,000 tonnes and Iran 22,000 tonnes.
The World Trade Organisation (WTO) requirements of exports urge for strict compliance with international quality and health safety standards.

WTO also required best agricultural practices and dedicated production for specific markets both in terms of timely availability in particular tastes, size and colour.

"Therefore, the producers and processors need to upgrade their capacities and facilities to produce fruits of international standard, which is essential," Jawad added.
He said that the tax relief and other support measures announced by the government over the past years in support of the horticulture crop production and agro industry development would also help to improve the competitiveness of the product and would fetch better prices but needs to continue.

He said that the government should declare horticulture as a priority sector and make efforts to improve the value chain and identifying new markets.

The provision of effective infrastructure such as dry ports, export zones, transportation hubs, etc is essential for the export growth, he said adding cold storage facilities are also basic need for cost effective marketing of perishable products, as they reduce post harvest losses and minimised health risks.

Cold storage facilities increase the shelf life of the product to make products available for longer time at selling stores.

Copyright Associated Press of Pakistan, 2011

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Experts link kinnow industry growth with removal of middlemen

Posted by Flora Sawita Labels: , , , , ,


Horticulture experts have linked growth of the kinnow industry to the removal of middleman saying that exports of the citrus fruit could be enhanced manifold provided the farmers are provided direct benefit.

At present Pakistan is among the top 10 citrus growing countries in the world and the world export market for horticulture products is about $80 billion, in which Pakistan's share is not up to mark.

The kinnow exports reached to $100 million in the fiscal year 2010-11," Chief Executive Officer Harvest Tradings Ahmad Jawad said adding that the exports could be enhanced by strengthening input from farmers.

"The exports can be increased further if all the stake holders remove the role of middleman and strengthen the farmer input who is the real stakeholder of this emerging industry," Jawad told APP.

Giving details about the citrus exports, Ahmad Jawad said about 200,000 metric tones of kinnow were exported during 2005-06, showing more than a 100 percent increment over the previous year's exports.

In 2008-09, the kinnow exports were recorded at 177 million kilograms that climbed to 361 million kgs in 2009-10 earning $45.5 million in 2008-09 and $97.8 million in 2009-10.

The exports reached to $100 million in 2010-11, Jawad added.

Kinnow is known as a special variety of citrus fruit and due to unique climatic conditions it is grown in Pakistan, he said adding it has tremendous potential of export to many countries.
The CEO Harvest Tradings said so far Kinnow has already been introduced in more than 25 countries of the world adding its exports can further be increased by manifold if modern marketing techniques are applied.

The fruit is among the main exportable horticulture commodities from Pakistan.

Annual production of citrus on an average is estimated about 2 million-ton, of which 90 percent are kinnow, and export also reached to 360,625 tonnes.
Pakistan exports to Gulf States, Saudi Arabia, Philippines, Sri Lanka, Afghanistan and CIS that are been supposed as traditional markets from many years.

East Europe, Iran, Indonesia and China are emerging markets, he said adding the export to Russian Federation reached 31,000 tonnes, Ukraine 5,000 tonnes and Iran 22,000 tonnes.
The World Trade Organisation (WTO) requirements of exports urge for strict compliance with international quality and health safety standards.

WTO also required best agricultural practices and dedicated production for specific markets both in terms of timely availability in particular tastes, size and colour.

"Therefore, the producers and processors need to upgrade their capacities and facilities to produce fruits of international standard, which is essential," Jawad added.
He said that the tax relief and other support measures announced by the government over the past years in support of the horticulture crop production and agro industry development would also help to improve the competitiveness of the product and would fetch better prices but needs to continue.

He said that the government should declare horticulture as a priority sector and make efforts to improve the value chain and identifying new markets.

The provision of effective infrastructure such as dry ports, export zones, transportation hubs, etc is essential for the export growth, he said adding cold storage facilities are also basic need for cost effective marketing of perishable products, as they reduce post harvest losses and minimised health risks.

Cold storage facilities increase the shelf life of the product to make products available for longer time at selling stores.

Copyright Associated Press of Pakistan, 2011

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