Al Rawabi Dairy plans $200m expansion
Posted by Labels: Agriculture Business, Arab, Dairy Products, Investment
(AEM Info) Al Rawabi Dairy Company, one of the leading producers of dairy products and fresh juices in the GCC, has announced an investment of $200m as part of its ongoing expansion plans. The dairy company, which currently serves Dubai, Abu Dhabi, Sharjah, Al Ain, the Northern Emirates, Qatar and Oman, plans to extend its regional footprint to Bahrain and Kuwait, where it will replicate the business model it successfully runs in the UAE.
Al Rawabi Dairy is also looking to invest a further $100m this year to further augment its milk production and processing capacity.
"We are constantly investing in new technology to maintain the best quality products; this year, we plan to expand our existing facilities with the addition of a world class milking parlor, yard and cooling system. We are also looking to increase the number of our cows to a total of 10,000 from the current count of 7000 by 2012," said Dr. Ahmed Eltigani Abdul Rahim, General Manager, Al Rawabi Dairy Company.
Over the last two decades, Al Rawabi has grown remarkably to become one of the leading producers of milk products in the region - retaining more than a third of its domestic market. The company's success has been largely driven by its focus on quality, innovation and freshness.
"Our dairy farm and processing plant are located next to each other; so getting the milk from cows to the processing plants takes only minutes which gives us the unique advantage of delivering farm-fresh dairy products to consumers on a daily basis," Eltijani added.
Al Rawabi was listed among the strongest 40 brands in the Arab world by Forbes magazine. The company has achieved all of the top quality benchmarks including the ISO 22000 HACCP Food Safety Management System.
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