Palm | Kelapa Sawit

Focus on Greenwashing:
Fred Pearce of the United Kingdom’s guardian newspaper.

Towards the end of our term we start to worry that our voices haven’t been heard, or that we somehow did not broadcast the message strongly enough to gain the attention that we feel that greenwashing deserves.

For my last post I would like to highlight one of the earliest crusaders against greenwashing and leave with a link to his online articles. Mr. Pearce has been adding information on greenwashing for the last five years and his voice is a responsible one amid the confusion generated by deceitful companies out to make a buck (or two).

His website updates with any new greenwashing special he puts up and I would encourage all of you to take a look at what he has to say. Thank you.

-John O

Fred Pearce's Articles

Visit our website:

http://sites.google.com/site/ecomerge2008/

The mission of this website is to provide “Information, Products & Services to help you find ways to live a Healthier, more Socially & Environmentally Sustainable Life.” There is so much information here that it would take readers several sessions to absorb its content. This site is full of new and innovative products that make it easier for each of us to “go green.” At the top of the homepage is an alphabetical list of headings for just about any environmental topic you could think of including transportation, water, energy and many more. This is a must see.
Check it out!!

http://www.sustlife.com/index.htm

Visit our website:

http://sites.google.com/site/ecomerge2008/

The "PB&J Campaign" website reminds us how the simplest of actions can go a long way toward sustainability. This site does an excellent job of showing us the connections between eating meat products and global warming, water conservation, deforestation, overgrazing, pesticides, fertilizers and animal welfare. By using the peanut butter and jelly sandwich, a favorite food item, this campaign site conveys the message that you don't need to become a hardcore vegetarian to help the environment. They even offer alternatives to the pb&j, such as soups, burritos, and chili with statistics of how these foods reduce wasteful and harmful practices. The idea and layout is unique, creative and is very effective in the way it promotes reduction of meat products. Check it out!! www.pbjcampaign.org

Visit our website:

http://sites.google.com/site/ecomerge2008/

This article illustrates what can happen when an entire city chooses to support Green strategy.

http://www.newsweek.com/id/56565

Visit the website:

http://sites.google.com/site/ecomerge2008/