Palm | Kelapa Sawit

Mid-life Crisis hits.

And Dad drives home in a brand new red convertible sports car with a Porsche emblem on it. (Yeah, yeah, I know. Not likely in this economy… but help me out here, it’s a hypothetical situation…)

Mom is having a royal cow, but cool, calm, collected and fuel-savvy you...
You say, “It gets almost thirty miles per gallon on the highway.”

There are a lot of sports cars these days that will instantly give you a wicked smile as you drive along the coast with the top down. But what will make that smile widen as you go is the lack of gasoline-involved guilt as you press down on the accelerator.

Here are a few beauts that get pretty darn good gas mileage for being sports cars.


The 2008 Porsche Cayman (City: 20, Hwy: 29, Combined: 23)


The 2009 Audi TT Coupe (City: 23, Hwy: 31, Combined: 26)

The 2008 BMW Z4 (City: 19, Hwy: 28, Combined: 22)

The 2009 Mini Cooper S (City: 26, Hwy: 34, Combined: 29)

The 2009 Honda Civic SI (City: 26, Hwy: 29, Combined: 24)

And for you motorcycle fans…

A bonus.

The 2009 Ducati 1198 averages about 28 mpg.

I found this while I was serching for greenwashing.
I guess somebody showed the similar thing, but I like the way represented with pictures.



Melodies in Marketing
http://www.melodiesinmarketing.com/2008/05/29/10-signs-of-greenwashing/

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http://sites.google.com/site/ecomerge2008/

The Greenwashing Index and You!

We have all heard of The Six Sins of Greenwashing , and now we have an Index to see if businesses are really Greenwashing or whitewashing with a green brush. Companies and organizations make their products look really healthy for the environment. We are lured in with the idea that we will be helping the environment. NOT SO FAST!! The Greenwashing Index provides us with a way to decide if a business ad is good for the environment. The goal of the site is to keep us educated about reading ads and being able to decide if what we are seeing is Greenwashing.
Enviromedia Social Marketing promotes the Greenwashing Index with the help of the University of Oregon School of Journalism and Communication.
Here is the Greenwashing Index:
1. THE AD MISLEADS WITH WORDS
Do you believe the ad misleads the viewer/reader about the company’s/product’s environmental impact through the things it says? Does it seem the words are trying to make you believe there is a green claim when there isn’t? Focus on the words only — what do you think the ad is saying?
2. THE AD MISLEADS WITH VISUALS AND/OR GRAPHICS
Do you think the advertiser has used green or natural images in a way designed to make you think the product/company is more environmentally friendly than it really is?
3. THE AD MAKES A GREEN CLAIM THAT IS VAGUE OR SEEMINGLY UNPROVABLE
Does the ad claim environmental benefits without sufficiently identifying for you what they are? Has the advertiser provided a source for claims or for more information? Are the claims related to the company/product?
4. THE AD OVERSTATES OR EXAGGERATES HOW GREEN THE PRODUCT/COMPANY/SERVICE ACTUALLY IS
Do you believe the advertiser is overstating how green the product/company actually is? Are the green claims made by the ad believable? Do you think it's possible for the product/company to do the things depicted/stated?
5. THE AD LEAVES OUT OR MASKS IMPORTANT INFORMATION, MAKING THE GREEN CLAIM SOUND BETTER THAN IT IS
Do you think the ad exists to divert attention from something else the company does? Do you believe the relevant collateral consequences of the product/service are considered in the ad? Does it seem to you something is missing from the ad?
This site is available to make sure the environment isn’t sacrificed by our lack of information. They hope that businesses will start to regulate themselves by having a sustainable and be accountable for the sustainable practices they claim to have. Greenwashing can end.
Submitted By Kathy Sprick

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http://sites.google.com/site/ecomerge2008/

Many companies are not being held responsible for what they sell and are free to claim that they are environmental friendly, organic or going green. Since companies are not being held accountable of how environmentally safe they are, more and more businesses are joining in and depicting that they are also “going green” but are actually “greenwashing” to make a benefit themselves.
These companies that sell to consumers are so into making a profit that they have left out what is actually eco-friendly or organic that they are selling. Many manufacturers that make anywhere from sunscreen, toothpaste and facial products, try to convey these philosophies through either environment-friendly packaging or organic certifications on product labels as noted on brandweek.com, and not what kind of ingredients are in the product itself, that are being sold. Consumers tend to buy into this statement without thinking to look up the information.
There are many websites that are available to check to see if the product the consumer is purchasing is actually eco-friendly and safe for the skin. Cosmetic database at www.cosmeticsdatabase.com, gives information on how hazardous a product can be and also shows which products are actually eco-friendly.
It is important for consumers to take the time and do some research on which company is really meeting the criteria of what is environmental friendly.

C.R.

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http://sites.google.com/site/ecomerge2008/