Label Design and Packaging: an important product components to consider when starting food processing business
Posted by Labels: CIS, Distribution Sector, Food Processing, Management |
| Food product labeling and packaging materials: many options |
In today’s world with computer graphics, it is so easy to do it yourself but you may not understand the customer as well as you think. Remember to include the nutritional label, UPC code and a product code for tracking your product. Maybe you should consider having the name of the product or logo trademarked.
Aside from the government requirements and the buyer’s requirements, there are things you must be cognizant of to effectively “romanticize your product” and to entice potential customers to pick up and try your product. When it comes to the actual package of the product, remember to package it in a form that the customer can identify with. For example, customers are used to buying bread in plastic bags so don’t package it in a can.
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