From 2011 the Indonesian Ministry of Health banned milk formula ads for children aged under one year. This is an effort to reduce child mortality that still high, that the one reason is very low coverage of exclusive breast milk. Scope of exclusive breastfeeding is still low because parents choose to give milk formula.- Indonesian Minister of Health Endang Sedyaningsih Rahayu
Endang Rahayu Sedyaningsih explained that on the meeting of the Strategic Alliance for Achieving MDG's (Millennium Development Goals) for to the 63rd Anniversary of Faculty of Medicine, Padjadjaran University, Friday (10/22/2010) in Bandung. "Scope of exclusive breastfeeding is still low because parents choose to give milk formula. Therefore, all ads, whether in print, electronic, and outer space, will be prohibited, " she said.
In addition, the Ministry of Health also will prohibit cooperation between the manufacturers of formula milk with public and private health services, including maternity, doctors, and midwives.
Formula feeding for children under two years are only permitted for certain cases, for example if the mother gave birth to a problem with milk supply. The ban is expected to apply in conjunction with the release of government regulation that regulate increased milk (milk), exclusively and limiting the use of infant formula in 2011.
According to Endang, exclusive breast-feeding campaign is vital in suppressing the infant mortality rate below five years. Health Ministry data shows that breastfeeding can reduce deaths by 17 percent in the new birth (neonatal) and 12 percent in children under five years old. He explained, the newborn death rate nationally is 34 per 1,000 live births and child mortality under five years reached 44 children per 1,000 live births. "Only about 22 percent of mothers give birth to her baby exclusively breast milk," she explained.
Formula feeding for children under two years are only permitted for certain cases, for example if the mother gave birth to a problem with milk supply. The ban is expected to apply in conjunction with the release of government regulation that regulate increased milk (milk), exclusively and limiting the use of infant formula in 2011.
According to Endang, exclusive breast-feeding campaign is vital in suppressing the infant mortality rate below five years. Health Ministry data shows that breastfeeding can reduce deaths by 17 percent in the new birth (neonatal) and 12 percent in children under five years old. He explained, the newborn death rate nationally is 34 per 1,000 live births and child mortality under five years reached 44 children per 1,000 live births. "Only about 22 percent of mothers give birth to her baby exclusively breast milk," she explained.
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