Palm | Kelapa Sawit

After reading chapter one of Changing Minds by Howard Gardner I began to see how companies could use greenwashing to distort relative information in a false manner as to influence a specific target market. This means a company, organization and/or government could use various mental representations of what it means to be green in a way that leads the public to think they are behaving in a culturally expected "green" manner.
Looking at the 80/20 rule of mental representations it is fair to assume that these large institutions practice this mode of operations when greenwashing. Meaning that 80% of what an institution claims as environmentally friendly is in reality only 20% of the truth. The validity of the claim made by a greenwashing institution is altered to portray an inaccurate image that falsely connects the public or target market to the cultural notion of what it is to be environmentally concerned.

Visit our site:

http://sites.google.com/site/ecomerge2008/